Twenty-four conversations between 2021 and 2025.
Articles, written interviews, podcasts, video panels and speaking engagements with or about me — mostly in the Dutch trade press, plus a handful of Think with Google pieces and international event coverage. Grouped by format, ordered roughly by recency within each group.
“YouTube is tv, social, search, and shopping.”
“YouTube ads are 2.4 times more effective than TV in driving demand and sales. Be present throughout the entire customer journey, not just during live events.”
“The internet is being reinvented. We must focus on building relationships through transparent data practices.”
“Advertisers are moving from linear TV to online video as a flexible alternative. The shift is from brand safety to brand suitability.”
Articles and written interviews
10 entries- 01
Winning ads: How to boost video creatives at each stage of the marketing funnel
Co-authored article with Malin Stark about creating effective YouTube video creatives using ABCD principles for different stages of the marketing funnel. Based on insights from YouTube Works Awards winners in the Nordics & Benelux region.
- 02
Unlocking growth in 2025: The 3 adjustments your marketing needs now
Article outlining three strategic adjustments for marketing success in 2025: measurement and insights, media and personalisation, and creative and content.
- 03
Appen met Rutger Tuit over de toekomst van adverteren op YouTube
WhatsApp interview about the YouTube Festival and the future of advertising on YouTube. Creator partnerships, diversity of content, and the evolving role of YouTube as a media platform.
- 04
Rutger Tuit: YouTube is tv, social, zoeken en shoppen
The Tuit Doctrine in print: YouTube as a multi-format platform combining TV, social media, search, and shopping. How brands succeed with comprehensive 360-degree campaigns on the platform.
- 05
Marketeer 155 — Head of brands & marketing partners bij Google
In-depth profile interview on the career path from KPN and GroupM to Google, views on video marketing, the importance of physical retail, and how marketing became Plan A. Creative optimisation, humour in marketing, and the pandemic's impact on digital acceleration.
- 06
DOSSIER DATASTROMEN: Rutger Tuit van Google
Interview about the digital renaissance, privacy, and data usage. How the internet is being reinvented, the importance of consumer privacy, the shift from traditional TV to on-demand video, and a plea to focus on building relationships through transparent data practices.
- 07
Rutger Tuit (Google): 'De aandacht verschuift naar brand suitability'
On the launch of YouTube Select in the Netherlands, curated advertising packages, and the shift from brand safety to brand suitability. Advertisers moving from linear TV to online video as a flexible alternative.
- 08
YouTube viert twintigste verjaardag met groots festival
Coverage of YouTube's 20th anniversary festival featuring presentations by Rutger Tuit (Head of Agencies) and Sam Vergauwen (Head of Benelux), along with case studies from Thuisbezorgd and Zelesta.
- 09
YouTube Festival: YouTube wil met adverteerders de televisie overnemen
Coverage of YouTube Festival: YouTube ads are 2.4× more effective than TV in driving demand and sales, the role of AI in video creation, and the importance of being present throughout the entire customer journey — not just during live events.
- 10
junbi.ai Adds Connected TV Functionality
Featured quote praising junbi.ai's new Connected TV functionality for ad testing capabilities, highlighting Google's collaboration with innovative ad-tech solutions.
Podcast interviews
2 entries- 11
The Brief: Rutger Tuit (YouTube) over de toekomst van YouTube
Podcast on how to survive on YouTube, the importance of patience and persistence, emerging trends including casting (live broadcasting), smart TVs, YouTube Shorts, NFTs, and how brands can maximise their YouTube presence.
- 12
Groeien op YouTube — een interview met Rutger Tuit
Interview about YouTube growth strategies, the advertising side of YouTube, working with media agencies and brands, brand safety, the balance between traditional TV and YouTube content, and the importance of interactivity.
Video interviews and panels
3 entries- 13
Hoe groei je op YouTube? Interview met Rutger Tuit
Video interview discussing various YouTube growth strategies for businesses and marketers.
- 14
Marketing Report — Rutger Tuit, Martijn van Lieshout, Marloes Derks, Henri Lessing
Marketing Report episode featuring Rutger Tuit alongside other marketing professionals.
- 15
20 jaar YouTube: wat werkt (en wat niet) — met Denise Kenter & Rutger Tuit
Video discussion on 20 years of YouTube, covering what works and what doesn't in YouTube marketing and advertising.
Speaking engagements and events
9 entries- 16
Marketing Effie Live — speaker profile
Speaker profile for Rutger Tuit, MT-lid bij Google Benelux, driving commercial growth for YouTube and guiding partners into an AI-driven future.
- 17
Amsterdam Dance Event (ADE)
Speaker profile describing the role of creating joint growth with YouTube, marketing agencies, and branding clients at Google Netherlands.
- 18
ESNS Conference 2024 — YouTube: A world stage for all
Panel discussion about YouTube as a platform for music and artists, exploring opportunities in the creator economy.
- 19
YouTube Festival at Sugarfactory Amsterdam
Event featuring Rutger Tuit speaking about YouTube developments and content for influencers, marketing professionals, and artists.
- 20
Media 2030: Mediaconsument belangrijker als financier van content
Event on the future of media and the consumer's role as content financier.
- 21
Google Think Event with Dentsu
Event featuring speakers Les Binet, Lieven Scheire, Rutger Tuit, and Pia Ghosh — described as "a goldmine of information" about marketing and advertising.
- 22
Incubeta × Meta Day — Shaping the Future of Measurement
Event featuring Irem Yetener (Booking.com), Rutger Tuit and Boudewijn Beks (both Google) on measurement strategies.
- 23
MarketingLive! — AI voor marketeers
Event where Google experts Rutger Tuit and Kate Adams, along with Wesley ter Haar from MediaMonks, shared insights on AI's real impact on marketers.
- 24
Above Max Lead — speaker profile
Speaker profile highlighting the background at KPN, GroupM, and Google/YouTube, offering broad perspective on the marketing landscape.