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PODCASTS · SYNTHETIC AI VOICES

Every podcast on this site.

Every podcast on rutgertuit.nl — the recurring weekly conversation about public Google / AI news, one companion episode per long-form article, and the off-format specials. All voices are synthetic; personal views, not Google's. Each episode is reachable in context on the page it was made for; this is the umbrella view. Personal views, not Google's. The site-wide disclaimer in the footer governs every episode.

WEEKLY

A weekly conversation between Rutger Tuit and two rotating guest characters about the week's most consequential Google / AI development. Voices are synthetic; no real person was cloned. Personal views, not Google's.

  • Painted group portrait of the cast: RUTGER, ORACLE, FRITS
    May 30, 2026 · RUTGER · ORACLE · FRITS

    The agentic ad stack lands. Now what.

    Google Marketing Live 2026 shipped what's effectively an agent in the ad stack — Conversational Discovery Ads, AI Max for Search and Shopping, AI Brief, and a Universal Cart that closes the loop. Rutger walks Oracle and Frits through it, lands on a working framework (write the brief like it's the product), and ties it back to The Multiplier Myth.

    7:35 · RUTGER · ORACLE · FRITS · SYNTHETIC AI VOICES
    The agentic ad stack lands. Now what.
    00:00 / 7:35
    RENDERING · PLAYER ACTIVATES WHEN THE EPISODE IS HOSTED

    On this site: The Multiplier Myth.

ARTICLE COMPANIONS

One conversation per long-form piece. Rutger walks a guest through the argument.

  • Painted group portrait of the cast: RUTGER, ORACLE, SAAR
    RUTGER · ORACLE · SAAR

    The Multiplier Myth — a conversation.

    Rutger and Oracle stress-test the central argument: AI is a multiplier only if you use it on the part of the work that compounds, not as a way to do the same job with fewer people.

    10:09 · RUTGER · ORACLE · SAAR · SYNTHETIC AI VOICES
    The Multiplier Myth — a conversation.
    00:00 / 10:09
    RENDERING · PLAYER ACTIVATES WHEN THE EPISODE IS HOSTED

    On this site: The Multiplier Myth.

  • Painted group portrait of the cast: RUTGER, FRITS
    RUTGER · FRITS

    The Thirty-Minute Kitchen — with Frits.

    Frits the Nestor pushes back on the title, then agrees with most of the article anyway. The kitchen is the prep line, not the meal.

    7:18 · RUTGER · FRITS · SYNTHETIC AI VOICES
    The Thirty-Minute Kitchen — with Frits.
    00:00 / 7:18
    RENDERING · PLAYER ACTIVATES WHEN THE EPISODE IS HOSTED

    On this site: The Thirty-Minute Kitchen.

  • Painted group portrait of the cast: RUTGER, ANGELA, SAAR
    RUTGER · ANGELA · SAAR

    Agent Inclusive — with Angela.

    Angela the chief of staff, calm and procedural, walks through what "Agent Inclusive" actually means in a real org: keep one human in the room who can write a real brief.

    10:28 · RUTGER · ANGELA · SAAR · SYNTHETIC AI VOICES
    Agent Inclusive — with Angela.
    00:00 / 10:28
    RENDERING · PLAYER ACTIVATES WHEN THE EPISODE IS HOSTED

    On this site: Agent Inclusive.

  • Painted group portrait of the cast: RUTGER, DINO, SAAR
    RUTGER · DINO · SAAR

    The Evolution of Video Models — with Dino.

    Dino the creative dinosaur reluctantly acknowledges the lineage from Veo 2 to Omni. The article's four-lineage frame survives.

    8:31 · RUTGER · DINO · SAAR · SYNTHETIC AI VOICES
    The Evolution of Video Models — with Dino.
    00:00 / 8:31
    RENDERING · PLAYER ACTIVATES WHEN THE EPISODE IS HOSTED

    On this site: The Evolution of Video Models.

  • Painted group portrait of the cast: RUTGER, ORACLE, MARIE
    RUTGER · ORACLE · MARIE

    Interactivity Is The New Explanation — a panel.

    Strategy Oracle defends slides. Marie keeps everyone definitionally honest. The article's argument lands with one notable caveat: live demos give up the frozen argument.

    6:13 · RUTGER · ORACLE · MARIE · SYNTHETIC AI VOICES
    Interactivity Is The New Explanation — a panel.
    00:00 / 6:13
    RENDERING · PLAYER ACTIVATES WHEN THE EPISODE IS HOSTED

    On this site: Interactivity Is The New Explanation.

  • Painted group portrait of the cast: RUTGER, DINO, MARIE
    RUTGER · DINO · MARIE

    How to make a character sheet — a panel.

    Dino objects, Marie corrects, Rutger walks through the three-method tutorial without losing the thread. Reference-conditioning beats prompt-only.

    6:45 · RUTGER · DINO · MARIE · SYNTHETIC AI VOICES
    How to make a character sheet — a panel.
    00:00 / 6:45
    RENDERING · PLAYER ACTIVATES WHEN THE EPISODE IS HOSTED

    On this site: Character Sheet.

SPECIALS

Off-format episodes that don't sit next to one article.

  • Painted group portrait of the cast: FRITS, DINO, ORACLE, ANGELA, MARIE
    FRITS · DINO · ORACLE · ANGELA · MARIE

    The file on Rutger — a panel, no host.

    Five invented guests go through the press clippings, the bios, and this website while the subject is out of the room — under the running joke that he prompted all of them into existence.

    6:38 · FRITS · DINO · ORACLE · ANGELA · MARIE · SYNTHETIC AI VOICES
    The file on Rutger — a panel, no host.
    00:00 / 6:38
    RENDERING · PLAYER ACTIVATES WHEN THE EPISODE IS HOSTED

    On this site: The Panel (easter egg).

THE CAST

Who you're listening to.

Rutger is the only real person — voiced by a clone of his own voice. Everyone else is an invented character with a synthetic voice, and the painted portraits are AI-generated, like everything on this site.

  • Portrait of Rutger
    HOST

    Rutger

    The host — a technical creative who works where high-performance technology meets human creativity. The one real person here, voiced by a clone of his own voice.

  • Portrait of Frits
    THE NESTOR

    Frits

    A Dutch creative director in his late sixties — weary, brilliant, quotes Mad Men in Dutch. The skeptic who pushes back on the title, then agrees with the article anyway.

  • Portrait of Dino
    THE CREATIVE DINOSAUR

    Dino

    A senior art director who has done the same concept for thirty years and refuses to learn what a hashtag is. Gloriously grumpy — and, annoyingly, usually right.

  • Portrait of Oracle
    THE STRATEGIST

    Oracle

    A brand strategist who draws Venn diagrams nobody understands and quotes Heidegger during pitches. Serenely certain; has a deck for everything.

  • Portrait of Angela
    THE CHIEF OF STAFF

    Angela

    Unflappable, procedural, dry, German. Loves clear documentation. Her deadpan is the whole joke.

  • Portrait of Marie
    THE COMPLIANCE RESEARCHER

    Marie

    Keeps everyone definitionally honest, in short precise interjections. Never a word wasted.

  • Portrait of Saar
    THE ACTRESS

    Saar

    A famous Dutch actress with a gorgeous, raspy voice and no idea what anyone is talking about. Asks the wrong question — beautifully.