Every podcast on this site.
Every podcast on rutgertuit.nl — the recurring weekly conversation about public Google / AI news, one companion episode per long-form article, and the off-format specials. All voices are synthetic; personal views, not Google's. Each episode is reachable in context on the page it was made for; this is the umbrella view. Personal views, not Google's. The site-wide disclaimer in the footer governs every episode.
A weekly conversation between Rutger Tuit and two rotating guest characters about the week's most consequential Google / AI development. Voices are synthetic; no real person was cloned. Personal views, not Google's.
May 30, 2026 · RUTGER · ORACLE · FRITSThe agentic ad stack lands. Now what.
Google Marketing Live 2026 shipped what's effectively an agent in the ad stack — Conversational Discovery Ads, AI Max for Search and Shopping, AI Brief, and a Universal Cart that closes the loop. Rutger walks Oracle and Frits through it, lands on a working framework (write the brief like it's the product), and ties it back to The Multiplier Myth.
00:00 / 7:35RENDERING · PLAYER ACTIVATES WHEN THE EPISODE IS HOSTED On this site: The Multiplier Myth.
One conversation per long-form piece. Rutger walks a guest through the argument.
RUTGER · ORACLE · SAARThe Multiplier Myth — a conversation.
Rutger and Oracle stress-test the central argument: AI is a multiplier only if you use it on the part of the work that compounds, not as a way to do the same job with fewer people.
00:00 / 10:09RENDERING · PLAYER ACTIVATES WHEN THE EPISODE IS HOSTED On this site: The Multiplier Myth.
RUTGER · FRITSThe Thirty-Minute Kitchen — with Frits.
Frits the Nestor pushes back on the title, then agrees with most of the article anyway. The kitchen is the prep line, not the meal.
00:00 / 7:18RENDERING · PLAYER ACTIVATES WHEN THE EPISODE IS HOSTED On this site: The Thirty-Minute Kitchen.
RUTGER · ANGELA · SAARAgent Inclusive — with Angela.
Angela the chief of staff, calm and procedural, walks through what "Agent Inclusive" actually means in a real org: keep one human in the room who can write a real brief.
00:00 / 10:28RENDERING · PLAYER ACTIVATES WHEN THE EPISODE IS HOSTED On this site: Agent Inclusive.
RUTGER · DINO · SAARThe Evolution of Video Models — with Dino.
Dino the creative dinosaur reluctantly acknowledges the lineage from Veo 2 to Omni. The article's four-lineage frame survives.
00:00 / 8:31RENDERING · PLAYER ACTIVATES WHEN THE EPISODE IS HOSTED On this site: The Evolution of Video Models.
RUTGER · ORACLE · MARIEInteractivity Is The New Explanation — a panel.
Strategy Oracle defends slides. Marie keeps everyone definitionally honest. The article's argument lands with one notable caveat: live demos give up the frozen argument.
00:00 / 6:13RENDERING · PLAYER ACTIVATES WHEN THE EPISODE IS HOSTED On this site: Interactivity Is The New Explanation.
RUTGER · DINO · MARIEHow to make a character sheet — a panel.
Dino objects, Marie corrects, Rutger walks through the three-method tutorial without losing the thread. Reference-conditioning beats prompt-only.
00:00 / 6:45RENDERING · PLAYER ACTIVATES WHEN THE EPISODE IS HOSTED On this site: Character Sheet.
Off-format episodes that don't sit next to one article.
FRITS · DINO · ORACLE · ANGELA · MARIEThe file on Rutger — a panel, no host.
Five invented guests go through the press clippings, the bios, and this website while the subject is out of the room — under the running joke that he prompted all of them into existence.
00:00 / 6:38RENDERING · PLAYER ACTIVATES WHEN THE EPISODE IS HOSTED On this site: The Panel (easter egg).
Who you're listening to.
Rutger is the only real person — voiced by a clone of his own voice. Everyone else is an invented character with a synthetic voice, and the painted portraits are AI-generated, like everything on this site.
- HOST
Rutger
The host — a technical creative who works where high-performance technology meets human creativity. The one real person here, voiced by a clone of his own voice.
- THE NESTOR
Frits
A Dutch creative director in his late sixties — weary, brilliant, quotes Mad Men in Dutch. The skeptic who pushes back on the title, then agrees with the article anyway.
- THE CREATIVE DINOSAUR
Dino
A senior art director who has done the same concept for thirty years and refuses to learn what a hashtag is. Gloriously grumpy — and, annoyingly, usually right.
- THE STRATEGIST
Oracle
A brand strategist who draws Venn diagrams nobody understands and quotes Heidegger during pitches. Serenely certain; has a deck for everything.
- THE CHIEF OF STAFF
Angela
Unflappable, procedural, dry, German. Loves clear documentation. Her deadpan is the whole joke.
- THE COMPLIANCE RESEARCHER
Marie
Keeps everyone definitionally honest, in short precise interjections. Never a word wasted.
- THE ACTRESS
Saar
A famous Dutch actress with a gorgeous, raspy voice and no idea what anyone is talking about. Asks the wrong question — beautifully.






