Rutgertuit Weekly.
A weekly conversation between Rutger Tuit and two rotating guest characters about the week's most consequential Google / AI development. Voices are synthetic; no real person was cloned. Personal views, not Google's. Rutger speaks from the perspective he carries on this site and aligns to publicly disclosed Google talking points. Nothing here is an official Google position.
The agentic ad stack lands. Now what.
Google Marketing Live 2026 shipped what's effectively an agent in the ad stack — Conversational Discovery Ads, AI Max for Search and Shopping, AI Brief, and a Universal Cart that closes the loop. Rutger walks Oracle and Frits through it, lands on a working framework (write the brief like it's the product), and ties it back to The Multiplier Myth.
Related on this site: The Multiplier Myth.